WHAT WE DO

We help large corporations better understand various consumer market segments in order to increase customer loyalty and positively impact their bottom line.

We especially know the African-American market. Since 1995, we’ve talked with thousands of African Americans about their beliefs, feelings, thoughts, and usage of hundreds of products and services.

We use our ground breaking African-American insights such as the African-American Filter, The Invisible (Profitable) Middle™ and the Boomerang Effect™  to keep clients connected and informed in order to effectively engage consumers.

CULTURAL IMMERSION WORKSHOPS

Our “Big Idea” cultural immersion workshops and ideation sessions have helped many clients including Kraft, General Mills, Macy’s and Luster Products:

Your organization will:

  • better understand multicultural consumers
  • develop bigger, richer ideas through structured, strategic brainstorming
  • leave uplifted, with the tools needed to optimize thinking with ethnic-inspired insights

Our Services

For over 30 years, Pepper has been leading market research analyses and strategy. Let us help you.

QUALITATIVE
  • Traditional/Digital focus groups
  • Digital bulletin boards
  • Expert/Executive interviews
  • Shop-a-logs & Video diaries
  • Ethnographies
QUANTITATIVE
  • Digital/Telephone surveys
  • Segmentation studies
  • Audience feedback using real-time electronic data collection
  • Central location interviews
CONSULTING
  • Strategic platform development
  • Creative Briefs/Strategy
  • Cultural intelligence & Corporate keynotes
  • Business ideation workshops
READY TO WORK WITH PEPPER?
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