New Study and Ongoing Insights Challenge the Rush to embrace Cross Cultural Marketing
“One of the latest buzz words to enter the marketing lexicon is “cross-cultural” It paints an idealistic picture of a color blind society, one in which consumes’ similarities outweigh their differences regardless of ethnic groups.” —Is Cross Cultural An Industry Breakthrough or Threat to Ethnic Shops by Michael Bush – Advertising Age (1/31/2011)
Retailers Missing A Great Opportunity to Generate Millions in Sales, And There’s No Excuse
Can a sistah get an espresso lip pencil? That’s what I asked a fellow shopper who along with me was digging through the crowded shelves of “tawny beige” facial powders and “nude” lip pencils — colors that were the antithesis of what we were looking for, for our brown skin tones. She was looking for a pressed powder color to match her complexion. Frustrated, after carefully examining each related product and crevice, we called off the search.
Read More
Pepper Miller, author of “Black (Still) Matters in Marketing” and President of The Hunter-Miller Group, will elevate marketer’s understanding of black women in her session at the 8th Annual M2W®– The Marketing To Women Conference, April 24 & 25, Chicago Cultural Center. M2W® is annually attended by Fortune 1000 senior brand marketing executives and their agencies.
