Pepper Miller doesn’t want to sell you on the Black consumer; she wants to elevate your understanding of Black America – to increase your cultural IQ.
“Black Still Matters” is a powerful and sobering testimony to the still untapped “gold mine” in the African-American culture...
If What’s Black About It were the old testament of must have books on African American marketing, “Black Still Matters in Marketing" is the new.
Pepper has done it again. This book captures the essence of Black marketing perspectives in modern day America in an insightful and straight to the point fashion.
You won’t want to stop reading this book. Successful marketing in the 21st century must go beyond what we used to call the mainstream.